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  •  Words by Sophie Pease-Watkin - Paid Specialist

Black Friday Series: How to maximise your Black Friday Facebook strategy

Make your Black Friday campaigns work harder and smarter for you with these Reload approved tips and tricks

So what can you do?

In the lead-up…

1. Capitalise on lower costs during off-peak periods

2. Give customers a teaser before the main event

3. Testing is key

4. Leverage learnings from past content that worked

5. Leave ample time to create campaigns

During the Black Friday period…

1. It’s time to front-load your budget

2. Be ready to switch out creative & messaging based on performance

A final thought…

Sophie Pease-Watkin - Paid Specialist
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