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Ecommerce
  •  Words by Sophie Pease-Watkin - Paid Specialist

Rising advertising costs - How to make your budget work smarter and remain competitive

With advertising costs rising across Facebook & Google, Reload explores exactly what this means for advertisers and how to make your budget work smarter in 2021

#1 Consolidate your campaign structure on social to minimise the impact of rising costs

# 2 Creative that drives click-through

#3 Re-assess success metrics

#4 Drive cheaper CPCs across Google with integrated search

A final thought..

Sophie Pease-Watkin - Paid Specialist
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