Rated Europe's #1 agency for growing eCom & retail brands
  •  Words by Sophie Pease-Watkin - Paid Specialist

Rising advertising costs - How to make your budget work smarter and remain competitive

With advertising costs rising across Facebook & Google, Reload explores exactly what this means for advertisers and how to make your budget work smarter in 2021

#1 Consolidate your campaign structure on social to minimise the impact of rising costs

# 2 Creative that drives click-through

#3 Re-assess success metrics

#4 Drive cheaper CPCs across Google with integrated search

A final thought..

Sophie Pease-Watkin - Paid Specialist
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Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
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