BFCM ECOM PLAYBOOK 2021
Arming eCommerce brands with actionable steps and tactics to master their key business goals during one of the most competitive online trading period of the year.
A guide for eCommerce leaders this BFCM
From acquiring new customers to driving revenue growth, maintaining set profit margins and moving dead stock, the 2021 BFCM season has never been more important for eCommerce brands to deliver on key goals. With soaring online competition, eCommerce leaders will need to plan carefully in order to stand out and be seen. In this playbook, we've joined forces with our industry partners Klaviyo, Facebook and Okendo to provide you with a tailored and actionable guide to help you master your BFCM strategy and achieve your unique business objectives this holiday season.