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  •  Words by Laura Critchley - Senior Content Lead

5 Signs You Need An Ecommerce Content Strategy

Summarising 5 clear reasons why your brand will benefit from a performance-focused ecommerce content strategy.
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1. Your organic visibility is overwhelmingly based on branded keywords

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2. Customers need to buy into your brand’s expertise before purchasing

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3. Your database size is limiting the reach of your potential ‘marketing pool’

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4. You’re looking to continue nurturing existing customers

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5. Your social audiences aren’t responding to your predominantly ‘salesy’ messaging

Laura Critchley - Senior Content Lead
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