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  •  Words by Katy Ray - Head of Growth

The eCommerce Guide to Black Friday 2020: How Astrid & Miyu are preparing acquisition tactics for Black Friday

Acquisition tips from Astrid & Miyu for Black Friday in 2020.

“How important is Black Friday and Cyber Week for Astrid & Miyu generally, but also with this year in particular?”

“So as an Omnichannel brand, what do you plan to do with your retail stores over this time?”

"You also previously mentioned taking learnings from this year and putting them into your Black Friday plans.  What’s going to be changing this year?”

“Great, excited to see everything play out! Now as it’s such a big week for you guys, when do you usually start all the planning?”

“So as a growing brand, you’re naturally always going to be on the lookout for ways to acquire new customers.  So in general how does Astrid & Miyu acquire new customers?”

“Knowing your customer is the most important thing then for customer acquisition. How have you gotten to know your customers over the years?”

“And so how important is Black Friday/ Cyber Monday for you as an acquisition tactic?”

“Makes sense.  So if you were to give other eCommerce brands one top tip for Black Friday what would it be?”

“And finally what would your top tip be for customer acquisition?”

Katy Ray - Head of Growth
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