SEO For Shopify websites, what's involved?
Here you are, you've chosen Shopify as your eCommerce store which comes with some great SEO friendly features, built-in but eCommerce SEO doesn't stop there. With dynamic product pages and faceted navigation that serve the same content across multiple pages, eCommerce SEO is complex and necessary for competitive advantage. After all, there are over 1 million Shopify stores out there. Our SEO specialists commonly find that template functionality can slow Shopify sites down and bloated AI, structure and navigation can cause indexing issues. We always start with these technical fixes and follow with keyword research and content optimisations. Our team are experts in migrating and optimising Shopify to grow your organic traffic.
How can we help with your ecommerce SEO on Shopify?
Your Roadmap to organic
Displaying Trust Signals
Developing a strong authority
New Campaign Builds
Building in the technical foundations
Creating a streamlined user experience
Shopify SEO Frequently Asked
Is Shopify good for SEO?
Yes. Shopify is more aligned with modern day SEO than any other eCommerce platform on the market currently. While it does have its limitations (particularly around customisation), it leads the way in terms of speed and uptime, mobile responsiveness, security, templates that promote good shopper experiences and other things that Google look for. That said, its 'friendliness' does mean certain things like URL optimisation, crawler optimisation (and for the time being) best practice internationalisation optimisations are out of the question. However, these limitations can be bypassed with headless website approach.
What is the best SEO app for Shopify?
There is no one app that'll guarantee SEO success (despite what they'll tell you) but we like 'SEO Manager' [https://apps.shopify.com/seo-meta-manager] as it's pretty extensive and will help you tick off the basics. If you have an image-heavy site (like a fashion brand) you might also consider 'TinyIMG' [https://apps.shopify.com/smart-image-optimizer] and if your site is content-heavy (lots of blogs/news articles) you'd benefit from 'AMP' [https://apps.shopify.com/ampify-me]. Your developer or marketing specialist should be able to recommend others based on your site/industry - but remember not to overload your site with too many as the added 'weight' of each will make your site sluggish which hinders SEO! In competitive markets however, no app will give you the edge you need. You need a specialist that can put together and execute a SEO strategy that involves optimising the technical elements of a site, harness your assets for links and exposure, develop content that draws in your target customers and positions your brand as an entity within your market - all the while helping you refine the site for best-in-class shopper experience. These are the things Google looks for when ranking sites and no app can handle this.
How do I get my Shopify store on Google?
Ensuring your new store is properly indexable is the first step - this means getting the basics right (why not speak to us about auditing your Shopify store?). From here it is all about leveraging Google's organic, paid and shopping listings to attract the right kind of traffic to your store. A multichannel approach allows you to cost-effectively bring customers to your site by strategically using the right channel for a given keyword. By setting up and configuring Google Analytics and Google Search Console you'll be able to get a good grasp of your rising site visibility over time and better understand what is contributing to that growth. If data scares you, we run 'Introduction to Analytics' sessions and break down the data into actionable insights for all our clients.
How do I attract customers to Shopify?
Jeff Bezos (CEO of Amazon) once said "Advertising is the price you pay for having an unremarkable product or service", so you need to get that right first. From there you need to go to where your target customers are. This might be Google (in which case you need to think about SEO & PPC), it might be Pinterest or YouTube or Instagram or online fashion blogs or innumerable other sites and platforms - many of which have sponsored or content contribution opportunities. A digital strategist or consultant (like Reload Digital) will be able to advise on the right marketing mix & tailor a strategy for your brand so you don't waste time and effort on less impactful tactics. Any specialist help should be able to execute on the right blend of tactics that not only bring in traffic - but the right customers that are ready to buy from you. They'll also guide you on ways you can help yourself and co-ordinate your in-house team to amplify the marketing.