Luxury fashion specialists
Combining our industry knowledge and channel expertise to drive impactful results
Since 2005, Erdem has been at the forefront of the luxury fashion industry with its iconic designs worn by women across the globe. In 2020, with increasing competition in the eCommerce space, Erdem approached Reload with a common conundrum faced by many luxury brands; how to cost-effectively drive new customer acquisition over other brands and stockists in a crowded search landscape. Integrating seamlessly into the Erdem team, we used our in-depth knowledge of the brand and luxury industry to develop a winning strategy that saw Erdem dominating the search space within 8 months of commencing our partnership.
Unlocking 70% revenue growth with a holistic approach to SEO & Paid Search
Using a holistic approach to SEO & Paid Search, our channel specialists worked closely to build a two-pronged attack strategy. This involved creating a 'singular source of truth' keyword analysis, honing in on niche commercial terms to optimise Paid text and Shopping ads as well as on-site content. This strategy resulted in an increase in both Organic and Paid impressions and website traffic, most notably for unbranded keywords, which has not only fuelled new customer acquisition but significantly increased overall revenue from these channels.
Revenue growth for iconic luxury fashion brand
YoY eCom revenue growth from Organic & Paid Search
YoY increase in impressions for unbranded keywords
"Reload Digital are one of those agencies that "just gets it" when it comes to SEO, PPC and Social Media. Having worked with them on a number of projects, I can honestly say that the knowledge within the team is second to none, and always produce positive results with the job at hand. Would definitely recommend Reload Digital to anyone looking for a Digital agency to increase traffic and sales through their online presence."
Jon Dicks – eCommerce Manager, Hudson Shoes