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  •  Words by Adam Clarke - GM, EMEA

Why brands are trading ROAS for MER as part of a two-speed marketing plan

The digital marketing landscape is changing and what comes with it is the need for brands to take a wider view of overall brand or business success, rather than simply zooming in channel-by-channel.

You can't solve a problem until you're asking the right questions

“Why is our Facebook ROAS down YoY?”

So, why is ROAS outdated?

Transitioning to MER as a way to scale marketing spend

Brands switching performance marketing for performance branding

Find your two-speed marketing plan

Adam Clarke - GM, EMEA
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