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Ecommerce
  •  Words by Pia Kempe, Senior eCom Strategy Manager & Frankie Raggio, Growth Manager

Redefining the Black Friday rulebook: Key trends and tips for a killer BFCM strategy

Ensure you're set up for a killer holiday season with our 3 key trends and tactics to help your brand stay ahead of the competition.

Coming up in the article...

    1. Add value beyond the discount

    "Shake things up for 2021 and use BFCM as a way to kick-start positive new customer relationships whilst strengthening existing ones."

    2. Scroll stopping creative & tailored landing pages

    "We’d recommend steering away from the conventional BF creative themes and messaging to avoid blending into the background"

    3. Turning acquired customers into repeat purchasers

    Include samples or exciting additions within your packaging:

    Keep post-purchase communication frequent and relevant:

    A final thought...

    Pia Kempe, Senior eCom Strategy Manager & Frankie Raggio, Growth Manager
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