Rated Europe's #1 agency for growing eCom & retail brands
  •  Words by Pia Kempe, Senior eCom Strategy Manager & Frankie Raggio, Growth Manager

Redefining the Black Friday rulebook: Key trends and tips for a killer BFCM strategy

Ensure you're set up for a killer holiday season with our 3 key trends and tactics to help your brand stay ahead of the competition.

Coming up in the article...

    1. Add value beyond the discount

    "Shake things up for 2021 and use BFCM as a way to kick-start positive new customer relationships whilst strengthening existing ones."

    2. Scroll stopping creative & tailored landing pages

    "We’d recommend steering away from the conventional BF creative themes and messaging to avoid blending into the background"

    3. Turning acquired customers into repeat purchasers

    Include samples or exciting additions within your packaging:

    Keep post-purchase communication frequent and relevant:

    A final thought...

    Pia Kempe, Senior eCom Strategy Manager & Frankie Raggio, Growth Manager
    More Insights
    Ecom Edit - January 2024 issue
    Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
    New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
    As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
    Newsletter Signup
    HomeClient JourneysOur ExpertiseEcom Leaders
    Find Us
    The Typewriter Building, 140 Borough High St
    London, SE1 1LB