Rated Europe's #1 agency for growing eCom & retail brands
  •  Words by Emily Power - Head of eCommerce

'Getting peak right': Planning for a killer Black Friday

From tightened purse strings to rising ad costs - everything eCommerce brands need to know when planning their digital marketing strategies as we head the biggest revenue period. (Don't miss our BFCM Cheat Sheet!)

So, what can we expect to see as we edge towards peak trading?

1. Current economic conditions will breed two types of shopper

2. Advertising prices will be at an all time high

3. Search demand will start earlier than ever before

So, what should brands be doing?

1. Ramp up prospecting activity to build customer database throughout September and October

2. Be tactical with your discounting approach

3. Consider how to entice customers to shop direct

Key takeaways

Emily Power - Head of eCommerce
More Insights
Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
Newsletter Signup
HomeClient JourneysOur ExpertiseEcom Leaders
Find Us
The Typewriter Building, 140 Borough High St
London, SE1 1LB