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Ecommerce
  •  Words by Emily Power - Head of eCommerce

'Getting peak right': Planning for a killer Black Friday

From tightened purse strings to rising ad costs - everything eCommerce brands need to know when planning their digital marketing strategies as we head the biggest revenue period. (Don't miss our BFCM Cheat Sheet!)

So, what can we expect to see as we edge towards peak trading?

1. Current economic conditions will breed two types of shopper

2. Advertising prices will be at an all time high

3. Search demand will start earlier than ever before

So, what should brands be doing?

1. Ramp up prospecting activity to build customer database throughout September and October

2. Be tactical with your discounting approach

3. Consider how to entice customers to shop direct

Key takeaways

Emily Power - Head of eCommerce
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