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  •  Words by Emily Wallis - Paid Advertising Specialist

3 factors brands should consider when creating their social media strategy

As the growing number of social media platforms dilute customer attention, we look at how eCommerce brands can leverage their channels to engage consumers throughout the buying journey.

1. Be prepared to adapt your strategy to a changing landscape

2. You don't need to be on EVERY platform

3. Having a large following doesn't always equal success

So, what's the verdict?

Emily Wallis - Paid Advertising Specialist
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