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Ecommerce
  •  Words by Kathryn Stavropoulos - Strategic Lead

The eCommerce Guide to Black Friday 2021: How to increase customer retention post-Black Friday

Top 5 tips to drive repeat sales post Black Friday in 2021.

1.     Make the first experience count

2.     Create email automation flows based on product lifecycle & customer journey

3.     Use segments captured in Black Friday to remarket your Christmas collection

4.     Create Christmas gift guides & promote them on email & paid social

5.     Loyalty & Referral Solutions

Kathryn Stavropoulos - Strategic Lead
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Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
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New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
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