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  •  Words by Pia Kempe - Digital Account Manager

eCommerce consumer behaviour in May 2019 during COVID-19 & how brands reacted.

Weekly commentary & insights on how to battle COVID-19.

1. Online as a proportion of total retail sales expected to be 5-10% higher in 2020 vs. 2019

2. Brands responding to uncharacteristic peaks in consumer behaviour

3. Ad sentiment towards relevant products is on an increase

3. Time to hone in on product marketing for new customer acquisition

Pia Kempe - Digital Account Manager
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