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  •  Words by Christy Galloway - Senior Strategy Manager

Dotdigital’s ‘Hitting the Mark’ Round-Up

Key takeaways from Dotdigital's 'Hitting the Mark' event 2020, London.

Dotdigital's ‘Hitting the Mark’ Round-Up

Power to the people: 66% of emails were missing preference centres

Spread the love: 80% of brands aren’t adopting loyalty programs

Living in the now: 33% of brands have adopted live chat

Take my money! 87% of brands offer alternative payment methods

Stand out from the crowd: Only 18% of channels are omnichannel

Christy Galloway - Senior Strategy Manager
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