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  •  Words by Michelle Allen, Marketing Manager

The trends shaping the digital beauty industry in 2022

Our predictions for the beauty industry in 2022 and how to weave these into your eCommerce strategy.

How 2021 shaped the beauty industry…

So, what made the headlines?

1. The market for sustainable beauty products continues to grow…

2. E-tailers continue to undercut brands…

3. Brands need to establish their positioning…

4. Rising advertising costs shows a need to focus on retention…

5. But customer acquisition doesn’t need to be expensive…

6. Continued saturation of the beauty industry due to low barriers to entry...

Want to know more about our predicted trends for 2022?

Michelle Allen, Marketing Manager
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