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  •  Words by Laura Dodes - Affiliates Manager

The trend of wasted spend: Why neglecting your affiliate programme is creating spend inefficiencies

From flexible commission structures to spotting fraudulent spend, here's how brands can maximise their investment.

How much attention have you paid to your affiliate programme since launch?

However, with just a little bit of attention, you could reduce your affiliate spend by 40%.

1. Reward strategically depending on your KPIs

2. Lean on affiliates with various touch-points in your customer’s journey

How can you identify the money-guzzlers?

1. Identify maximum ROI

2. Commission by KPI

3. Use third parties to identify fraudulent spend

2023 is the year of affiliate marketing

Laura Dodes - Affiliates Manager
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