ESP migrations & set-up
Data & segmentation
Having a large database is great, having a large database that doesn't engage or convert - not so great. Segmented emails have a 100.95% higher click through rate than non segmented emails. We will manage your lists and segment your database according to email content and user behavioural actions to get the best possible conversion rates.
As platforms such as Klaviyo, Dotdigital, Ometria and Salesforce Marketing Cloud evolve, automation is ever-evolving. Creating timely, personalised and hyper-relevant email and SMS automations are a must for all retention marketing strategies. Talk to us about how we can optimise or expand your automation strategy to drive more revenue from your ESP
Reporting & insights
We go beyond the numbers to understand the myriad factors affecting performance, and how we should apply these insights to your strategy. We’ll also align with your “source of truth” whether it’s GA, your ESP, or a third-party BI tool, to ensure our reporting slots in seamlessly with yours to provide both specific and holistic insights.