Rated Europe's #1 agency for growing eCom & retail brands
Ecommerce
  •  Words by Francesca Raggio - Growth Manager

iOS15 - What this really means for email marketing and how you can prepare

We explore what the Apple iOS15 update means for email marketing, how to mitigate the impact & why we should embrace this as an opportunity for real customer engagement.

What you'll find in the article:

    So what exactly is going to be affected?

    So does this mean email marketing is dead?

    How should you be preparing for these changes?

    #1 Redefine your engagement metrics and email KPIs

    #2 Create a new ‘engaged’ segment 

    #3 Start A/B testing

    #4 Focus on your deliverability i.e. clean your lists

    #5 Start considering SMS Marketing

    Final thoughts

    Francesca Raggio - Growth Manager
    More Insights
    Ecommerce
    Creating a unique Retention & Lifecycle strategy
    With acquisition costs on the rise, Reload Digital shares tips eCommerce brands can implement to improve efficiencies and drive long-term growth using a robust retention & lifecycle strategy. This article explores how using loyalty schemes, referral programs & SMS you can create a layered retention program that keeps users repurchasing.
    Ecommerce
    A Peak Planning Model for the BFCM retail and ecommerce season
    As peak retail season approaches, Reload Digital shares tips eCommerce brands can implement to maximise performance over the biggest trading months of the year. This article explores how November is just the tip of the iceberg, and brands need to look at their strategy from September through to January to keep driving year-on-year growth.
    instagram
    Newsletter Signup
    Explore
    HomeClient JourneysOur ExpertiseEcom Leaders
    Find Us
    5 Tanner St
    London, SE1 3LE
    instagram