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  •  Words by Francesca Raggio - Growth Manager

iOS15 - What this really means for email marketing and how you can prepare

We explore what the Apple iOS15 update means for email marketing, how to mitigate the impact & why we should embrace this as an opportunity for real customer engagement.

What you'll find in the article:

    So what exactly is going to be affected?

    So does this mean email marketing is dead?

    How should you be preparing for these changes?

    #1 Redefine your engagement metrics and email KPIs

    #2 Create a new ‘engaged’ segment 

    #3 Start A/B testing

    #4 Focus on your deliverability i.e. clean your lists

    #5 Start considering SMS Marketing

    Final thoughts

    Francesca Raggio - Growth Manager
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