SEO for BigCommerce - Ecommerce Specialists

It's definitely one of the best platforms out there for SEO. A few aspects where BigCommerce stand out is both the template customisation, with an advanced page builder tool that lets you drag and drop elements, and the product option functionality, allowing you be flexible if your products come in all shapes, colours and sizes. With product-based optimisation a key part of SEO growth, this is a big plus point.

It's hard to say what the "best" app is, but FavSEO is the most popular app out there on the BigCommerce ecosystem, giving users a birds' eye view of the SEO performance on the website and seeing SEO scores across products, categories, pages, brands and blog articles.

Ensuring your new store is properly indexable is the first step - this means getting the basics right (why not speak to us about auditing your BigCommerce store?). From here it is all about leveraging Google's organic, paid and shopping listings to attract the right kind of traffic to your store. A multichannel approach allows you to cost-effectively bring customers to your site by strategically using the right channel for a given keyword.

By setting up and configuring Google Analytics and Google Search Console you'll be able to get a good grasp of your rising site visibility over time and better understand what is contributing to that growth. If data scares you, we run 'Introduction to Analytics' sessions and break down the data into actionable insights for all our clients.

Jeff Bezos (CEO of Amazon) once said "Advertising is the price you pay for having an unremarkable product or service", so you need to get that right first. From there you need to go to where your target customers are. This might be Google (in which case you need to think about SEO & PPC), it might be Pinterest or YouTube or Instagram or online fashion blogs or innumerable other sites and platforms - many of which have sponsored or content contribution opportunities. A digital strategist or consultant (like Reload Digital) will be able to advise on the right marketing mix & tailor a strategy for your brand so you don't waste time and effort on less impactful tactics. Any specialist help should be able to execute on the right blend of tactics that not only bring in traffic - but the right customers that are ready to buy from you. They'll also guide you on ways you can help yourself and co-ordinate your in-house team to amplify the marketing.