Social Media Integration: Why and How?

If you want your social media marketing to more greatly benefit your website or online shop, it is important to consider the importance of social media integration within your web strategy. This is the synchronisation of all your social media profiles and coordinating and aligning their appearance and functionality with that of your website. This allows customers to share content and help to spread the word about promotions across all social media platforms.


– Icons/Links: Ensure that your website includes clear links to your social media pages. You cannot expect your users to actively seek you out on the various platforms, so it helps to encourage them to follow you and point them directly to your profiles.

– Sharing Tools: Install sharing tools on your website to allow visitors to share what they’re reading with others via social networking.

– Footers: These are a common location for icons linking to your social media pages. Another common practice is to include a live feed in your footer, displaying your latest Twitter posts, for example.

– Landing Pages: Effective landing pages can increase the impact of your social media profiles and help encourage users to interact and engage with you on social media platforms and also visit your website or online shop. They can also provide an opportunity to visually coordinate your social media presence with your website.


– To give your customers and stakeholders a voice and allow them to give instant feedback on products and services.
– To engage with customers (making sure you respond to engaged customers, otherwise you will lose valuable advocacy and break the spread of your message).
– To build a community of repeat customers to help you gain in social finance and create a credible social name among consumers in general.
– To spread your brand’s message fast.
– To trigger genuine interest from real people about your brand.
– To establish a more coordinated and cohesive brand image and message.

Social media integration should therefore be a central consideration of an online strategy and can generate significant benefits that may be developed into a crucial competitive advantage in growing and well established online markets alike.

Paul Jackson

Senior Digital Marketing Consultant

With almost a decade of experience in digital marketing, both in-house and agency-side, Paul is a CIM qualified Chartered Marketer with expertise and a refreshing approach. Paul’s experience with a diverse mix of brands in a wide range of industries has allowed him to see first-hand the importance of a tailored and business-oriented approach to marketing.