How to get more Facebook followers

With Facebook uses and users increasing rapidly, many businesses are dipping their toes in the water, thinking that if everyone else is there, they ought to be too. But it is very rarely a case of ‘build it and they will come’. With more and more businesses, organisations, public figures, bands and brands utilising Facebook, users are becoming more choosey about what they do and do not connect with. So here’s a quick guide to becoming popular:

Have something to offer:

It is essential that your Facebook profile can provide some sort of benefit to the people who ‘like’ you. In other words, social media users need a good reason to connect with you. This offering could be, for example:

Content: whether it be stats, stories, videos, company insights, reviews or photos, your content needs to engage, entertain and/or educate your followers.

Competitions and giveaways: Common examples are offering discounts, previews, freebies or prizes. Be creative in choosing what people should need to do to enter your competition, ensuring that it encourages them to engage with your brand and that the reward is worth the effort you’re asking of them, otherwise they’re unlikely to enter.

Customer Service: many brands use Facebook as an additional channel through which customers can post their praise, concerns, complaints, questions and enquiries. Interaction through Facebook profiles can feel more personal than filling out website forms and receiving uniform emails, but this option does require a lot of time and focus. Otherwise, comments will stack up without reply and the profile will serve as a bad advertisement for your brand.

Be visible:

So now you have something to offer, but how will anybody find you?

Existing customers: Firstly, your Facebook profile must be visible to your existing customers. Full social media integration within your marketing strategy is a must, allowing your existing customers to find out about and find your social media profiles through the other online and offline activities they’ll see, such as your website, emails, catalogues and even payment receipts.

Potential customers: Making your online activities as easy to ‘share’ as possible through integration is crucial. This is a great way to enable people to spread the word to other like-minded people for you. But a further and often overlooked possibility is social media marketing. With over 800 million active users on Facebook, the advertising audience it presents is vast. Facebook advert costs are relatively low and work on either a Cost-Per-Click or Cost-Per-Impression basis, so whatever your budget, it is well worth a trial. What’s more, this advertising can be very highly targeted, enabling you to tap into you target market efficiently and effectively.

Paul Jackson

Senior Digital Marketing Consultant

With almost a decade of experience in digital marketing, both in-house and agency-side, Paul is a CIM qualified Chartered Marketer with expertise and a refreshing approach. Paul’s experience with a diverse mix of brands in a wide range of industries has allowed him to see first-hand the importance of a tailored and business-oriented approach to marketing.