The Latest Feature From Facebook

Facebook Social Media Online Strategy With the highly publicised rise of Google+ and fall of Myspace fresh in our minds, it is clear that Facebook is determined to keep up with innovations and not get left behind and forgotten.

This week a myriad of changes have begun to feature on Facebook. Perhaps the most interesting of these is the new possibility for users to ‘Subscribe’ to individuals’ profiles in a similar way to ‘Following’ somebody on Twitter. So, if you were to make a post on Facebook with your privacy settings set to ‘Public’, your subscribers will be able to see the post, rather than just your friends.

Meanwhile, Facebook has also introduced an improved version of its listing system, with the aim of more closely matching the functionality of ‘Circles’ on Google+. But this is not the first time Facebook has been seen to chop, change and ultimately evolve. A few years ago they also put another nail in Myspace’s coffin by introducing the option for bands, musicians, comedians and other public figures to create pages which users could then become ‘Fans’ of. Although the option of becoming a fan itself has now been replaced with ‘Liking’ a page.

Despite still being the major player in the social media market (achieving 1 trillion page views per month in June and July 2011), has Facebook lost the innovative edge that has aided its emphatic assent, in favour of picking and choosing existing elements from competitors? Perhaps we will see Facebook become a ‘one-stop-shop’ for social media that overshadows Twitter and Google+, or could Facebook lose out through trying to please everyone?  Either way, expect the social media battle to continue and with more changes from all sides.

Paul Jackson

Senior Digital Marketing Consultant

With almost a decade of experience in digital marketing, both in-house and agency-side, Paul is a CIM qualified Chartered Marketer with expertise and a refreshing approach. Paul’s experience with a diverse mix of brands in a wide range of industries has allowed him to see first-hand the importance of a tailored and business-oriented approach to marketing.