Reload Round-Up (2nd August 2013)

Social Media Crisis Case Studies

Author: Melissa Agnes
Date Published:
Link: Social Media Crisis Case Studies 
Description: A great one-stop-shop for examples of social media crisis case studies. Broken down into lists such as (lack of) online reputation management, companies that have suffered long-term as a result of crises, lessons to learn, etc, it’s a great list of pitfalls to avoid when it comes to managing your brand and its reputation online.

Social Media 101: Social Media Disasters

Author: Bill Chamberlin
Date Published: 12th July 2011
Link: Social Media 101: Social Media Disasters
Description: This dates back to 2011 – but it’s still got some of the classic examples of brands completely screwing up their social media processes. The original story of Dell ignoring the complaints of an influential blogger and it going viral is still probably the best. (As well as the turnaround story about how Dell learned from that disaster and has now got some of the best social media customer service processes in place.)

Three Steps to Becoming a Thought Leader in Your Industry

Author: Louise Julig
Date Published: July 17th 2013
Link: Three Steps to Becoming a Thought Leader in You Industry
Description: This article shows how any business in any industry has the potential to leverage Social Media. The B2B case study highlights how with some time, enthusiasm and a few tricks and tools, your business can develop from an empty Facebook profile with 3 ‘likes’ to being an industry thought leader.

Infographic: Optimizing your small business page Facebook……

Author: Justin Lafferty
Date Published: July 17th 2013
Link: Infographic: Optimizing your small business page for Facebook Graph Search
Description: Facebook Graph Search is in the process of being rolled out to all ‘US English’ Facebook users, and it is likely to be rolled out more broadly in due course. Optimising your website to be found more easily will become a key activity when creating and updating a Facebook profile, and this article provides a great 9-step Cheat Sheet for maximising your visibility on Graph Search.

5 Steps to Communities that Thrive

Author: Salesforce
Date Published: July 1st 2013
Link: 5 Steps to Communities that Thrive
Description: Brands are finding it more and more important to engage with their customers on social media and create a landscape where they feel comfortable interacting with the brand. This Slideshare presentation from SalesForce outlines 5 key things to help you stay on track to make your communities flourish.

Advanced SEO for Ecommerce: Maximizing Keyword Spread

Author: Nick Eubanks
Date Published: July 15th 2013
Link: Advanced SEO for Ecommerce: Maximizing Keyword Spread
Description: For anyone responsible for running an e-commerce store you know how crucial it is to avoid the (many) pitfalls presented with these often-large sites. One of those is ensuring you get the right intent-keywords/content in the right place along the conversion funnel whether it be using generic terms to attract window shoppers with a view to giving them “middle of the funnel content” to take away or conversion-specific content and language designed to encourage the sale. Particularly interesting is the commenting around semantic keywords.

5 Tips to Bring New Life to Your Social Profiles

Author: Eric Siu
Date Published: July 9th 2013
Link: 5 Tips to Bring New Life to Your Social Profiles
Description: While many people are conscious about posting regularly on social media, some forget to keep their profiles fresh and in-line with presentation changes. This article is a good reminder of what how you can do today to smarten up your appearance and business “face” on social media.

The Most Powerful Page on Your Website….

Author: Sonja Jobson
Date Published: July 5th 2013
Link: The Most Powerful Page on Your Website & How to Supercharge It
Description: The “About” page is one of the most trafficked page on any website – some more than others. Are you getting the most out of yours? Sonja at IKR outlines some often-missed elements to help get the most return from your About page.

216 Social Media and Internet Statistics (September 2012)

Author: Cara Pring
Date Published: September 15th 2012
Link: 216 Social Media And Internet Statistics (September 2012)
Description: Stats, stats and more stats…. as it says really! It’s been really helpfully broken down into stats for business, stats for shopping, stats for Facebook, Twitter, LinkedIn, Instagram and mobile. Great top-line info when you need stats. A couple of my favourites? 25% of Twitter accounts have no followers and 40% of Twitter accounts have never sent a single tweet!

MasterCard and Unilever replace Captcha words…….

Author: Matthew Chapman
Date Published: July 16th 2013
Link: MasterCard and Unilever replace Captcha words with brand messages
Description: Unilever and Mastercard are replacing Captcha codes with a brand message that has to be typed in instead of the normal randomised words. “MasterCard Anywhere” is the code on more than 6,000 sites, while Unilever is pushing a “lasts just as long” message for its compressed deodorant cans. The brands are only required to pay for messages that have been read and typed correctly. Apparently engagement rates often exceed 40% and Unilever’s campaign has resulted in an awareness lift of 151% and a click-through rate of 3.62%. Genius.