December 19, 2012
Google’s Engage Conference 2012 – Featuring Reload Digital!
This year’s Google Engage conference, entitled ‘Box of Tricks’, was the flagship event of the Google Engage for Agencies programme – aimed at working with agencies to maximise results and open up opportunities for their clients on the Google Adwords platform primarily. In the audience at One Marylebone – the luxury Westminster venue – were 200 representatives of digital agencies from around the UK.
The event consisted of panel discussions, a live on-air ‘Google Hangout’ broadcast online and presentations by expert speakers from Google’s Engage team from around UK. Through these talks the event covered the topics of mobile, Google Analytics, Video Marketing, tactics for success and new innovations and changes in Adwords for 2013.
The main panel discussion of the day featured Reload Digital’s Paul Jackson, invited by Google to offer expert opinions on the theme of ‘7 Habits of a Successful Agency’. Hosted by Google’s Raja Saggi and with Chris Breikss of Canadian Agency ‘6S Marketing’ also on the panel, the insightful discussion covered the importance of client objectives, focussing on metrics/ROI, adding value, building trust and having fun! As was the case throughout the event, social networks lit up with audience members sharing insights and takeaways from the discussion, particularly enjoying Reload Digital’s international Xbox tournaments and recommendations for continuous improvement in order to achieve the best results possible for clients.
Mobile was another core element of the event, with Google highlighting the need for businesses, whether local or multinational, to be targeting mobile users as smartphone and tablet usage becomes increasingly prolific. Building mobile specific or responsive websites and advertising on Google for mobile are sure to be even more important in 2013, and this is an area that Reload Digital is already making waves in. 2013 also promises much progress and change in Google’s Adwords and Analytics platforms and in the way that online marketing performs and is implemented and measured. Reload Digital will keep you informed and present you with the opportunities you can make use of to drive your ROI.