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Setting up your Performance Marketing for BFCM success

Tips and tactics for both pre and during Black Friday to ensure a profitable peak for your brand.

Tips for a profitable BFCM

Our Paid Ads Experts have put their heads together to bring you tips and tactics to get the most our of your Performance Marketing. Featuring examples from brands including Levi's, Rad and Lounge who have perfected their Paid Social, to a series of helpful matrixes and toolkits to help with areas such as deciding whether to pause always-on activity.

Whilst we're sure you've already got your strategy nailed down, this quick guide scratches the surface on some last minute tactics your brand can deploy to maximise your performance during peak and alleviate that pressure to 'get it right'.

If like many brands you're asking any of these questions - then this is for you...

  • How can we optimise Google Performance Max both before & during BF?
  • Should we pause always-on paid activity over BF?
  • How is our creative & targeting impacting engagement?

Is your Performance Marketing Black Friday ready?

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