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  •  Words by Nicki Eggie - Head of Paid Advertising

Optimising for Google Performance Max: Manipulate your input to maximise your output

Three tips for successful Performance Max campaigns, as tested on our clients.

1. Optimise your 'keyword targeting'

Product feed

Are you wanting to maximise new customer acquisition and therefore will prioritise your product category terms? 

Are you struggling to compete with your resellers and therefore want to prioritise your brand name? 

Organic content

2. Give your creative the same attention you give it for Meta

3. Segment your inventory

Manual segmentation

Dynamic performance labels

Profit margin labels

Manipulate the input to maximise the output

Nicki Eggie - Head of Paid Advertising
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