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  •  Words by Bryony Bancroft - Paid Ads Specialist

Is your brand ready for Google Performance Max?

With the imminent switch of Smart Shopping to Performance Max, Reload shares some early insights and explores how brands can learn from these to adapt their digital marketing strategies and create high performing ads.

Tell us a bit about Google Performance Max.

What should brands be aware of and what are the benefits they can expect to see?

As these campaigns are automated, do brands still have the ability to optimise them?

What's your take on Performance Max and how do you see it fitting in with strategies moving forwards?

To summarise, what are three key takeaways brands should focus on in the roll out?

Bryony Bancroft - Paid Ads Specialist
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