Content Strategy Creation
77% of consumers say they are more likely to purchase from brands that deliver consistent and relevant content. Our content strategies take into consideration your audience's needs and questions. Do they need specific information or simply an engaging and memorable touch point? Might videos, visuals, interactive content, e-books or whitepapers resonate with them most? We'll look at their pain points to put together a content marketing plan that will help you provide the right message to the right people at the right time.
Impactful Content Creation & Blog Writing
Website Copy Optimisations
Content marketing does not just mean blogs and ebooks. Every time you are communicating with your target audience, it's crucial to get that content messaging spot-on. Our approach to optimising website content is to smartly incorporate your key target keywords, ensure the tone of voice is perfect for your brand and audience, and add persuasive elements to make it clear why users should choose you over a competitor.
Content Research & Analysis
Ebooks & Whitepaper Creation
When you're in need of longer-form informational content piece, e-books and whitepapers are a great way to establish a brand's industry expertise and authority in a more comprehensive way. What's more, they are the perfect offering as gated content to gather email addresses. Our approach to ebook & whitepaper creation is to first use extensive content analysis to hone in on a topic that we are confident a brand can really own online.