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Ecommerce
  •  Words by Emily Power - Strategic Lead

The Rise of First-Time Shoppers During COVID-19 & What to Do About It

Tips on how to engage and nurture new customers to a second, third & fourth purchase - based on the experiences of 24 global brands during COVID-19.

eCommerce brands experienced YoY revenue increases of up to 600%

All brands saw new customer acquisition increase & most brands had first-time shoppers account for 40%+ revenue

But majority of brands saw greater AOV in returning shoppers

How to turn first-time buyers during COVID-19 into loyal customers?

Emily Power - Strategic Lead
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