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The Rise of First-Time Shoppers During COVID-19 & What to Do About It

Tips on how to engage and nurture new customers to a second, third & fourth purchase - based on the experiences of 24 global brands during COVID-19.

eCommerce brands experienced YoY revenue increases of up to 600%

All brands saw new customer acquisition increase & most brands had first-time shoppers account for 40%+ revenue

But majority of brands saw greater AOV in returning shoppers

How to turn first-time buyers during COVID-19 into loyal customers?

Emily Power - Strategic Lead
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Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
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