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  •  Words by Michelle Allen - Marketing Manager

Is discounting the answer to eCommerce's inventory challenge?

Synergising the relationship between fulfilment and digital marketing - takeouts from January's Ecom Leaders.

How did peak trading play out and how should this inform brands’ inventory and promotional planning for the year ahead?

How can brands manage DTC and wholesale relationships?

Why do brands need to align marketing strategies with fulfilment?

What is the outlook for DTC in 2023?

Striking balance between DTC & Wholesale

Understanding the relationship between digital marketing & fulfilment 

Synchronise promotions with inventory levels

Use technology to automate processes

D2C will win eventually

Michelle Allen - Marketing Manager
More Insights
Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
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