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  •  Words by Nicki Eggie - Paid Advertising Lead

Why your brand should consider Amazon as another opportunity to sell

Why you should be considering Amazon as an extension of your brand's sales strategy in 2021.

Pros & Cons of Website vs Marketplace Selling

1. Owned Data - ✔ 1 point Website

2. Discoverability - ✔ 1 point Amazon

3. Ease of international expansion - ✔ 1 point Amazon

4. Conversion propensity - ✔ 1 point Amazon

5. Fees - ✔ 1 point Website

6. Control - ✔ 1 point Website

7. Credibility & Trust - ✔ 1 point Amazon

8. Brand recognition & referrals - ✔ 1 point Website

So what's the verdict?

And what about investment?

Final thoughts and takeaways

Nicki Eggie - Paid Advertising Lead
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