Rated Europe's #1 agency for growing eCom & retail brands
Ecommerce
  •  Words by Nicki Eggie - Senior Paid Advertising Lead

How to prepare your Google Shopping campaigns for peak eCommerce periods

5 tips to prepare your shopping campaigns for a show-stopping eCom sales period.

1. Clear your feed of all errors

2. Include the sale price or use promotion IDs to highlight your BFCM offers

3. Optimise your product titles & descriptions

4. Increase your budgets to cover the surge in demand (and cost-per-click!)

5. Get smarter with shopping segmentation

Nicki Eggie - Senior Paid Advertising Lead
More Insights
Ecommerce
Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
Ecommerce
New Year Marketing Planning: our ‘Find, Fix & Deliver’ Framework
As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. This article details our 'find, fix, deliver' framework to marketing planning.
instagram
Newsletter Signup
Explore
HomeClient JourneysOur ExpertiseEcom Leaders
Find Us
5 Tanner St
London, SE1 3LE
instagram