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  •  Words by Nicki Eggie - Senior Paid Advertising Lead

How to prepare your Google Shopping campaigns for peak eCommerce periods

5 tips to prepare your shopping campaigns for a show-stopping eCom sales period.

1. Clear your feed of all errors

2. Include the sale price or use promotion IDs to highlight your BFCM offers

3. Optimise your product titles & descriptions

4. Increase your budgets to cover the surge in demand (and cost-per-click!)

5. Get smarter with shopping segmentation

Nicki Eggie - Senior Paid Advertising Lead
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Ecom Edit - January 2024 issue
Featuring contributions from Ecom Leaders Wrangler & Phillip Kingsley. In this edition of the Ecom Edit, we discuss the growth of eCommerce & CPMs in 2023, the battle between D2C vs Wholesale and finally how brand-building is key for 2024. Plus, insights from Reload Measure's industry benchmarking tool.
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