March 7, 2011
Why Do I Need Search Engine Optimisation (SEO)?
So, what’s the big fuss about Search Engine Optimisation? And why might you want to use an SEO Company? In short, the answer is this: to make sure that millions of potential online customers are finding your business.
Back in the day, if you wanted your brand to be found, you put it in the Yellow Pages – and then kept your fingers crossed that people saw your listing and called your number. Alternatively, if you had a bit of cash behind you, you might have opted for TV or radio advertising (on a handful of channels or stations); outdoor posters or the side of a bus; print advertising or direct marketing. And you had to hope that your (let’s be honest) scattergun approach to targeting anyone watching Coronation Street or reading The Times would resonate with enough people to make it worthwhile.
It’s no huge surprise that traditional forms of advertising have been struggling in recent years when you think about how much the marketing landscape has changed – and that’s been driven in huge part by the internet.
These days, more than 51 million people in the UK use the web regularly – and Google is the new Yellow Pages. It’s where the vast majority of us go to find the answer to our queries. So if you want people to find your brand, the most important place to be seen is in the search engines – and the importance of being at the top of the rankings can’t be underestimated.
According to recent research:
- 85% of people use search engines to find products or services
- 92% of search engine users click on the first page of results
- Only 8% go past the first three pages
- 49% of people change their search term if they don’t find what they’re after on the first page
See the importance of making sure your website ranks highly now?!
In a nutshell, Search Engine Optimisation (SEO) is the process of boosting your site’s rankings for any given series of search terms. SEO companies like Reload Digital have expertise in employing effective and ethical techniques to help build your authority online and drive your site into the top pages for those terms you want people to find you for.
Still not making sense? Let’s assume you run a boutique hotel in Wimbledon. You’d want to rank highly for search terms like “hotel Wimbledon”, or “Wimbledon hotel” right? And what about “hotel south London”, or “boutique hotel London”, or “luxury hotel Wimbledon”? By using a Search Engine Optimisation agency, you can target these ‘keywords’ – or any others you think people might use to find your services – and help boost your website up the rankings for these terms.
And once you’re into the top pages? You should be able to expect higher volumes of traffic through your website – and more money rolling through your tills (although the last bit’s ultimately up to you, rather than your SEO company!).