January 13, 2015
Reload Round-Up: January 2015
Introducing Twitter Offers
Twitter has rolled out a new feature known as ‘Twitter Offers’ which brings the ability to sell a product directly from a Tweet. Currently operating in the U.S only this new feature is still in testing phase but is set to revolutionise how advertisers view Twitter.
Facebook losing ground to Google in Social Preferences
Facebook is looking over its shoulder as Google gains in its preference as a social login. Facebook declined by three percent at the end of 2014, whilst Google gained by 6 percent leaving them with a 43% and 40% share respectively. Neither will have to worry about Twitter though with only 5% of the preference share!
Facebook won’t be getting a ‘Dislike’ button
Mark Zuckerburg speaking at a Q&A session responded to a question about the much rumoured dislike button. Zuckerburg rejected the notion of a clear ‘dislike’ button but hinted towards something similar that might happen, just not the way users expect. Are we getting the lesser rumoured sympathise button then?
AdWords introduce Countdowns for Adverts
Google AdWords have made it easier to incorporate important events like promotions into the text ads on Google. They have rolled out a new countdown widget that allows any advert to have automatically adjusting copy depending on the number of days, hours, or minutes left in the sale!
Pinterest ‘Promoted Pins’ Roll Out
Pinterest have started to roll out Promoted Pins out of the beta phase. Promoted Pins allow advertisers to specifically target certain users with their promotions. In Beta brands saw a 30% rise in earned media when using Promoted Pins!
Sources for Statistics in the Reload Round-up Email Newsletter:
- 47% of Brits did at least half their Christmas shopping online.
- B2B companies that blog generate 67% more leads.
- Interesting content is a top reason people follow brands.
- 90% of users click on the first three Google results