Google Plus and Brand Pages

Social Media Marketing Web StrategyGoogle has taken the next step in boosting its Google+ social media site by now offering the possibility for businesses, brands, bands and the like to create business profiles. Having previously only offered personal profiles – of which 40 million have already been created – this move adds another dimension to the site which will certainly create another bout of interest and another wave of personal profile creations to further Google+’s carefully planned progression.

But how are these business profiles going to change anything? Why should you create one as well as or instead of a Facebook page or Twitter profile? Both of which are already available to businesses and offer different benefits and opportunities for interaction and engagement between companies and their customers.

Firstly, with Google being the most used UK search engine and with ‘+1’ icons appearing more regularly and the likelihood that Google+ profiles will begin to feature more commonly in search results, many are suggesting that businesses will simply need to be there. However, the same has been said over the past few years about Facebook, and despite vast numbers of successful business campaigns being achieved by organisations that have fully and effectively embraced social media, the number of now redundant and forgotten business profiles no doubt tops that.

So here’s what Google say the difference is: the opportunity to get even closer to your customers, to chat with them face-to-face to provide customer service and receive feedback, to host ‘how-to’ sessions for example in hang outs, and to deliver content to all or specific groups of your customers in a way that is easy to share.

The advantages of these key selling points could be greatly beneficial if they are widely taken up, but are they enough to see the hordes of social media users head to Google+. Most probably, yes. Given the popularity of following businesses on Twitter and Facebook, this could well be the turning point for Google+.

Paul Jackson

Senior Digital Marketing Consultant

With almost a decade of experience in digital marketing, both in-house and agency-side, Paul is a CIM qualified Chartered Marketer with expertise and a refreshing approach. Paul’s experience with a diverse mix of brands in a wide range of industries has allowed him to see first-hand the importance of a tailored and business-oriented approach to marketing.