Originally from Verona, Marco moved to London in 2012 and became interested in SEO when working on his own entrepreneurial project and founding his own online business. He started to develop an extensive understanding of search engine algorithms and ranking factors alongside working full time in the pharmaceutical industry.
With a solid exposure in digital marketing disciplines, Marco specialises in SEO as well as focusing his attention on keyword research, content strategy, link building and CRO.
His favourite Claude Hopkins’ quote is ”The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.” With this concept always pinned in his mind, Marco is consistently focused on solutions to maximise the return on investment, improve the user experience and deliver top campaigns for clients operating in competitive industries.