SEO Frequently Asked Questions
- What is Search Engine Optimisation (SEO)?
- My website is already ranked in the top of Google searches for a number of keyword searches, is SEO still important for me?
- Why is ongoing SEO important?
- When can we expect to start seeing results?
- Will you need access to our website?
- What kind of access will you need?
- Where can I get FTP details and CMS details from?
- Will you be making changes to my website?
What is Search Engine Optimisation (SEO)?
SEO is the process of improving your website's position in keyword-based search results across search engines such as Google, Yahoo!, Bing and others. The main objective of any SEO initiative is to boost a website's ranking for particular 'keyword' phrases or search terms used by online consumers. Search engines rank websites in their 'organic' (ie non paid-for) results based on how relevant they believe a site is to a user's search term. Optimising your site for these search engines is important because online consumers rarely look beyond the first few pages of search results returned.
My website is already ranked in the top of Google searches for a number of keyword searches, is SEO still important for me?
Rankings often change because Google and the other search engines are constantly changing the algorithms (ie the formulas) they use to decide who ranks where for any given search term. This means that you cannot guarantee your site will keep hold of its top positions. Furthermore, if your competitors are also using SEO, they may leap-frog you in the rankings. If and when your website makes it to the first page of a search engine, it's important that you maintain these positions - and push even higher up the list - through an ongoing process of SEO. Reload Digital's team of SEO Consultants will be able to constantly monitor the positions of your important keywords and react quickly if changes occur.
Why is ongoing SEO important?
Google and the other search engines are constantly changing the algorithms (ie the formulas) they use to decide who ranks where for any given search term. This means that rankings constantly change, which could result in your website slipping down the results page. An ongoing process of SEO is therefore important to keep on top of any changes that could negatively affect your rankings. This will also help you to stay ahead of any competitors who may be using SEO techniques on their sites as well. The SEO Consultants at Reload Digital are continually monitoring the digital environment in which your website operates, which means we can react quickly to any changes that may occur. All our packages are based on 12 month contracts to ensure your website benefits from ongoing optimisation and continually improving rankings.
When can we expect to start seeing results?
As a general rule, SEO is a marathon not a sprint! Positive movements in your rankings can usually been seen within the first month. But, depending on how competitive your sector is and where your website was positioned to start with, it can take a number of months to see your site ranking on the first pages of the search engines.
Will you need access to our website?
Yes. In order to successfully optimise your website, we will need access to it.
What kind of access will you need?
We will need FTP details to access the 'back end' of your site. If your website runs off a Content Management System (CMS), we will also require access to this. But rest assured - your details will remain secure and confidential.
Where can I get FTP details and CMS details from?
Your web designer should usually have these details. You should also have received them when you set up your website hosting.
Will you be making changes to my website?
Yes. But as a general rule, the changes made are in the site's 'back end' and will not affect the look or feel of your site, or how users interact with it. Changes need to be made to ensure keywords are included in the content and titles of your website. We may also request you add or change headings, add footer links and edit meta tags. All these things will help achieve the best optimisation results. In some cases, we may also edit or extend the CMS code used to publish your website, or work with you to add more content to certain pages.