Tag Archives: SEO
Why you need a content strategy
Yes – it’s an increasingly overused cliché, but when it comes to digital marketing, content really is king. Back in the day, simply having a website put you ahead of most of your competitors. And all you had to do … Continue reading
How To Write Web Content
Content is a highly important element of your website for both customers and search engines alike. Some good practices for main page and product page content are as follows: Main/Category Page Copy Keep it current and fresh: Having out-dated content … Continue reading
How To Maximise The Benefits Of Link Building
Link building forms a major part of successful SEO strategy and can help search engines view your website as being more authoritative for your optimised keywords. An effective way to increase the number of backlinks to your website is to … Continue reading
Google+ and Search Results
You may have recently become aware of Google+ data being used in your Google search results, creating a socially personalised search experience. When a link is publicly shared on Google+ by a user, what Google calls an ‘annotation’ will appear … Continue reading
Should you opt for PPC or SEO?
Getting to the top of Google – should you pay and display or play snakes and ladders? Whilst most people will know the importance of appearing on that all important first page of search results, the difference and comparative advantages … Continue reading
Why You Should Love the Long-Tail Keyword
When you’re thinking about search engine optimisation (SEO) for your website, it’s tempting to get caught up in the ‘killer keywords’ that generate huge amounts of traffic. Because we should all think big, right? Well, when it comes to SEO, … Continue reading
Google Rolls Out Major Algorithm Update
I once heard a stat that Google changes its algorithm every six hours. Ostensibly to keep improving its ability to deliver the most relevant results for our search queries – but probably also to ensure that no one can ever … Continue reading
How Long Does SEO Take?
By its very definition, there is an immediacy about the internet. If we want to find it / buy it / see it now, then the web enables us to do that. Which is possibly why people assume that Search … Continue reading
SEO Jargon Explained
I grew up in a military household – which meant acronyms were commonplace. Each department, job role or institution had its own abbreviation, and as an ‘insider’ I knew my NCO from my NATO from my NAAFI. It was only … Continue reading
Why Do I Need Search Engine Optimisation (SEO)?
So, what’s the big fuss about Search Engine Optimisation? And why might you want to use an SEO Company? In short, the answer is this: to make sure that millions of potential online customers are finding your business. Back in … Continue reading