Tag Archives: Search Marketing
Importing Your Google AdWords Campaigns to Bing Ads
If you’re running an effective Pay Per Click ad campaign on Google AdWords, you’ll already be reaching out to a wide audience of potential customers for your business. But an often overlooked and worthwhile channel is Bing and Yahoo! ads. … Continue reading
Why your New Year’s Resolution should be to get your online marketing in order.
2011 saw a huge amount of progress in the digital world, with a vast number of changes and developments being made across search engines, online advertising, social media and mobile. We’ve seen the introduction of Google+, Twitter advertising, a Facebook … Continue reading
How Are Pay Per Click Ads Ranked?
You will have noticed that when you carry out a search on Google, adverts often appear above and to the right hand side of the organic search results. But how does Google decide whose Pay Per Click (PPC) adverts appear … Continue reading
5 Tips for Building a Successful PPC Campaign
Pay-per-click platforms such as Google AdWords offer businesses fantastic opportunities to effectively target online customers searching for their services. The returns on offer can be huge – but with that potential for reward also comes risk. So before you dive … Continue reading
Goodbye .com, Hello .anything?
Are we witnessing the beginning of the end for .com era as we know it? A decision today by the Internet Corporation for Assigned Names and Numbers (Icann) has given the thumbs up to increase the number of internet domain … Continue reading
Why You Should Love the Long-Tail Keyword
When you’re thinking about search engine optimisation (SEO) for your website, it’s tempting to get caught up in the ‘killer keywords’ that generate huge amounts of traffic. Because we should all think big, right? Well, when it comes to SEO, … Continue reading
Google Launches Instant Previews for Ads
Another day, another new feature on Google. This time, it’s the ads that are getting a spruce. In November last year, Google introduced Instant Previews within its organic results. Enabled by clicking the little magnifying glass to the right of … Continue reading
Google AdWords & Landing Pages
Targeting keywords effectively and writing compelling ads are two obvious ways to put an AdWords campaign in the best position to succeed. But don’t forget to consider the ‘landing page’ you point your ads to as well. Just as it … Continue reading
Google Rolls Out Major Algorithm Update
I once heard a stat that Google changes its algorithm every six hours. Ostensibly to keep improving its ability to deliver the most relevant results for our search queries – but probably also to ensure that no one can ever … Continue reading
How Long Does SEO Take?
By its very definition, there is an immediacy about the internet. If we want to find it / buy it / see it now, then the web enables us to do that. Which is possibly why people assume that Search … Continue reading