Tag Archives: Search Engine Optimisation
Why you need a content strategy
Yes – it’s an increasingly overused cliché, but when it comes to digital marketing, content really is king. Back in the day, simply having a website put you ahead of most of your competitors. And all you had to do … Continue reading
Can Google’s New Algorithm Be Scammed?
As anyone with even a basic understanding of Google’s ranking processes will know, things change. Frequently. In its continual quest to provide the most relevant results for searchers, Google is constantly tweaking and updating the algorithm it uses to calculate … Continue reading
Why your New Year’s Resolution should be to get your online marketing in order.
2011 saw a huge amount of progress in the digital world, with a vast number of changes and developments being made across search engines, online advertising, social media and mobile. We’ve seen the introduction of Google+, Twitter advertising, a Facebook … Continue reading
Google Places Listings: What and Why?
According to Google, 97% of consumers use search engines to find local businesses. So there’s a great incentive to have a Google Places listing for your business. What Is It? A Google Places listing is a free, brief profile of … Continue reading
How To Write Web Content
Content is a highly important element of your website for both customers and search engines alike. Some good practices for main page and product page content are as follows: Main/Category Page Copy Keep it current and fresh: Having out-dated content … Continue reading
How To Maximise The Benefits Of Link Building
Link building forms a major part of successful SEO strategy and can help search engines view your website as being more authoritative for your optimised keywords. An effective way to increase the number of backlinks to your website is to … Continue reading
How Does Google Work?
We all know that typing a query into Google normally produces countless pages of results, with 10 carefully ranked suggestions on each page. But how does Google do this and what is involved in deciding which websites are most relevant … Continue reading
Link Building and ‘Bad Neighbourhoods’
Many online businesses drive some of their most valuable traffic through Search Engine Optimisation. An integral part of this process is establishing high quality and relevant links from other high authority websites to yours, in order to help push your … Continue reading
Google+ and Search Results
You may have recently become aware of Google+ data being used in your Google search results, creating a socially personalised search experience. When a link is publicly shared on Google+ by a user, what Google calls an ‘annotation’ will appear … Continue reading
Why You Should Love the Long-Tail Keyword
When you’re thinking about search engine optimisation (SEO) for your website, it’s tempting to get caught up in the ‘killer keywords’ that generate huge amounts of traffic. Because we should all think big, right? Well, when it comes to SEO, … Continue reading