Tag Archives: PPC
Importing Your Google AdWords Campaigns to Bing Ads
If you’re running an effective Pay Per Click ad campaign on Google AdWords, you’ll already be reaching out to a wide audience of potential customers for your business. But an often overlooked and worthwhile channel is Bing and Yahoo! ads. … Continue reading
How Are Pay Per Click Ads Ranked?
You will have noticed that when you carry out a search on Google, adverts often appear above and to the right hand side of the organic search results. But how does Google decide whose Pay Per Click (PPC) adverts appear … Continue reading
5 Tips for Building a Successful PPC Campaign
Pay-per-click platforms such as Google AdWords offer businesses fantastic opportunities to effectively target online customers searching for their services. The returns on offer can be huge – but with that potential for reward also comes risk. So before you dive … Continue reading
Should you opt for PPC or SEO?
Getting to the top of Google – should you pay and display or play snakes and ladders? Whilst most people will know the importance of appearing on that all important first page of search results, the difference and comparative advantages … Continue reading
Google Launches Instant Previews for Ads
Another day, another new feature on Google. This time, it’s the ads that are getting a spruce. In November last year, Google introduced Instant Previews within its organic results. Enabled by clicking the little magnifying glass to the right of … Continue reading
Google AdWords & Landing Pages
Targeting keywords effectively and writing compelling ads are two obvious ways to put an AdWords campaign in the best position to succeed. But don’t forget to consider the ‘landing page’ you point your ads to as well. Just as it … Continue reading
Google’s +1 Brings ‘Likes’ to Search
Facebook’s ‘Like’ button is now ubiquitous. So it was really only a matter of time before Google jumped on the bandwagon… Yesterday, Google launched ‘+1′, its equivalent of the ‘Like’ button. Building on the ideas of Social Search and Personalised … Continue reading
Google AdWords: Making Marketing Measurable
Lord Leverhulme is famously quoted as having said that he knew half of his advertising was wasted; he just didn’t know which half. No doubt many marketing people over the years have felt the same. Which is why Search Engine … Continue reading