Tag Archives: Internet Marketing
Traditional Marketing vs. Digital Marketing
Some business are whole-heartedly placing all their traditional marketing budget into digital marketing, whilst others are clinging on to what they consider familiar, tried and tested offline methods. But what should your business do? Here are the key considerations to … Continue reading
The Future of Social Media
As a marketing channel that is increasingly being utilised by businesses, what is the future of social media and what challenges do the channels themselves and businesses that use them face? Frictionless Sharing One certainty is that ‘frictionless sharing’ and … Continue reading
E-commerce Tracking
So – you’re getting your Analytics stats. You can see where people are coming to your site from. You can see what keywords are generating the most visits. You can see how long people are spending on the most popular … Continue reading
How to get more Facebook followers
With Facebook uses and users increasing rapidly, many businesses are dipping their toes in the water, thinking that if everyone else is there, they ought to be too. But it is very rarely a case of ‘build it and they … Continue reading
Why your New Year’s Resolution should be to get your online marketing in order.
2011 saw a huge amount of progress in the digital world, with a vast number of changes and developments being made across search engines, online advertising, social media and mobile. We’ve seen the introduction of Google+, Twitter advertising, a Facebook … Continue reading
Mobile Payment Is Coming!
Following on from our last post on Mobile Marketing, there’s yet more data out to suggest that mobiles really are where everything is ‘going to be at’ in the next few years. Six months ago, we saw the arrival of … Continue reading
Mobile Marketing: The Facts and Figures
Recent years have seen huge growth in mobile searching. Smartphones are more widely available and consumers are embracing this technology, facilitated by Wi-Fi hotspots and contracts with free data via 3G. Therefore, consumers are increasingly searching on the move and … Continue reading
Google Plus and Brand Pages
Google has taken the next step in boosting its Google+ social media site by now offering the possibility for businesses, brands, bands and the like to create business profiles. Having previously only offered personal profiles – of which 40 million … Continue reading
Social Media Integration: Why and How?
If you want your social media marketing to more greatly benefit your website or online shop, it is important to consider the importance of social media integration within your web strategy. This is the synchronisation of all your social media … Continue reading
How To Use QR Codes
It has been announced this week that Fox Searchlight is taking a different route to the norm in promoting its upcoming film ‘Martha Marcy May Marlene’. The film giants are instead in favour of an elaborate campaign of placing QR … Continue reading