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Reload Round-Up: November 2014

Twitter introduces ‘Buy Now’ Buttons

Twitter has started to experiment with shopping features. The introduction of the ‘Buy Now’ button on mobile devices is a sign that Twitter is looking to further monetise the social media platform and encourage e-commerce businesses to use Twitter. It looks like a great feature and one to look forward too!

Find out more on Mashable

 

Pinterest Rolls out Analytics for Business

This new update from Pinterest is an analytics tool now available worldwide. Pinterest Analytics allows businesses to see details about the users who interact with their pins, such as which country are they from, and what their interests are. The new analytics should be a valuable tool for businesses.

Find out more on Mashable

 

No More Facebook Like Gates

Facebook is becoming stricter in its policy over how a page gains likes. The new policy targets pages that require the user to like the page to to enter a competition or earn points in a game. The change is already in effect and ultimately Facebook just wants to make sure when you like a page, you really do like that page.

Find out more about the change at Inside Facebook

 

Website Call Conversions

Google AdWords has rolled out a new feature that allows you to track how a user ended up calling your business. You will need to use a unique Google forwarding number to enable tracking but it allows you to see which adverts or source brought a user to your site then made the call. A helpful little tool we think!

Find out more at Inside Adwords

 

Introducing Instagram Hyperlapse

Instagram has developed a new app which allows users to create their own time-lapse videos in a really simple way. The app uses your smartphone video to capture the footage, speed it up and stabilise the image to create a shareable video. A smart simple app which is only available on iOS for now.

Find out more on the Instagram Blog

 

 


Sources for Statistics in the Reload Round-up Email Newsletter:

  • Mobile commerce traffic increased 120% year-on-year.
    Source: https://econsultancy.com/blog/65507-nine-fascinating-internet-marketing-statistics-we-saw-this-week#i.1sjt337131md8p
  • 50% of companies have a content marketing plan.
    Source: http://www.webdam.com/2014-marketing-statistics-infographic/
  • Brits are the biggest online shoppers in Europe.
    Source: Econsultancy https://econsultancy.com/blog/64511-32-of-uk-consumers-make-purchases-on-a-smartphone-stats
  • Google+ now has more active users than Twitter.
    Source: http://cmsreport.com/articles/the-how-many-active-users-on-social-networks-infographic-8237

 

Scott Wright

Digital Marketing Consultant

Scott is a Google AdWords, Google Analytics and Bing Advertising certified professional, and handles the running of paid search campaigns for a wide range of clients in industries such as e-commerce, not-for-profit and professional services.