5M

Reload Round-Up: January 2015

Introducing Twitter Offers

Twitter has rolled out a new feature known as ‘Twitter Offers’ which brings the ability to sell a product directly from a Tweet. Currently operating in the U.S only this new feature is still in testing phase but is set to revolutionise how advertisers view Twitter.

Find out more on Twitter

 

Facebook losing ground to Google in Social Preferences

Facebook is looking over its shoulder as Google gains in its preference as a social login. Facebook declined by three percent at the end of 2014, whilst Google gained by 6 percent leaving them with a 43% and 40% share respectively.  Neither will have to worry about Twitter though with only 5% of the preference share!

Find out more on Inside Facebook

 

Facebook won’t be getting a ‘Dislike’ button

Mark Zuckerburg speaking at a Q&A session responded to a question about the much rumoured dislike button. Zuckerburg rejected the notion of a clear ‘dislike’ button but hinted towards something similar that might happen, just not the way users expect. Are we getting the lesser rumoured sympathise button then?

Find out more on the International Business Times

 

AdWords introduce Countdowns for Adverts

Google AdWords have made it easier to incorporate important events like promotions into the text ads on Google. They have rolled out a new countdown widget that allows any advert to have automatically adjusting copy depending on the number of days, hours, or minutes left in the sale!

Find out more at Inside Adwords

Pinterest ‘Promoted Pins’ Roll Out

Pinterest have started to roll out Promoted Pins out of the beta phase. Promoted Pins allow advertisers to specifically target certain users with their promotions. In Beta brands saw a 30% rise in earned media when using Promoted Pins!

Find out more on Pinterest Business

 

 


Sources for Statistics in the Reload Round-up Email Newsletter:

  • 47% of Brits did at least half their Christmas shopping online.
    Source: https://econsultancy.com/blog/65953-15-captivating-stats-from-around-the-digital-world/
  • B2B companies that blog generate 67% more leads.
    Source: http://marketeer.kapost.com/content-strategy-2015/#axzz3Ocme0ocS
  • Interesting content is a top reason people follow brands.
    Source: http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/
  • 90% of users click on the first three Google results
    Source: http://searchenginewatch.com/sew/news/2200730/organic-vs-paid-search-results-organic-wins-94-of-time

 

Scott Wright

Digital Marketing Consultant

Scott is a Google AdWords, Google Analytics and Bing Advertising certified professional, and handles the running of paid search campaigns for a wide range of clients in industries such as e-commerce, not-for-profit and professional services.