Reload Round-Up (25th October 2013)

Beyond AdWords: Demand Side Platforms Explained


Author: Ratko Vidakovic

Date Published: 28/09/2013

Link: Beyond AdWords: Demand Side Platforms Explained

Description: Confused about DSPs (demand side platforms), how they work and how they’re different from the Google Display Network available on AdWords? Thought DSPs were only available for big brands with budgets? Think again! This article breaks down many of the similarities and differences between display advertising on DSPs and AdWords, highlighting the benefits that can be had from going beyond Google.

Nokia and Microsoft: a smart or futile deal?

AuthorMark Ritson

Date Published: 03/09/2013

Link: Nokia and Microsoft: a smart or futile deal?

Description: An interesting look at the Microsoft and Nokia deal, discussing whether the move could be the saviour of the two companies in the mobile industry or two sinking ships trying to rescue each other. The article highlights the minimal shares that each company has in the global smartphone market and the new mobile protection opportunities that will become available to Microsoft. Is this the end or the start of a joint resurgence for both companies.

Brands must understand the post-recession consumer

Author: Andrew Curry

Date Published: 03/09/2013

Link: Brands must understand the post-recession consumer

Description: As the UK looks forward to the post-recession stage for the economy, how has consumer behaviour and attitudes changed, and how should business be approaching the post-recession consumer? This article breaks down a number of topics including – exposure to debt, making connections, looking for value, seeking assurance and many more. A great detailed read that answers many questions that marketers have recently be asking themselves.

How to win with your customers

Author: Llew Jury

Date Published: 05/09/2013

Link: How to win with your customers

Description: Great article about how to engage with your clients, understand what makes them tick – and score brownie points (and loyalty) along the way. Llew Jury is founder and managing director of Reload Media, Reload ConsultingReload Digital and Reload Media (NZ). Llew’s ethos has always been to exceed customer expectations with exceptional work and this is something that he encourages among all his employees and has lead to the rapid development of his companies.

How Are Google’s Product Listing Ads Performing

Author: eMarketer.com

Date Published: 04/09/2013

Link: How Are Google’s Product Listing Ads Performing?

Description: Interesting breakdown of Product Listing Ads (which have effectively become Google’s new paid version of its Shopping platform). Although costs are going up significantly (most likely as a result of the full switch-off over to Google Shopping being a paid model), click rates are also rising – showing that it is an important part of the PPC mix, and one not to be ignored!