Reload Round-Up (11th November 2013)

Here we summarise some of the big stories in digital marketing and pick out our favourite articles that we have read. Follow us on Twitter (@reloaddigital) for announcements of the next installment.

Baidu comes to Britain: new online marketing opportunities in China

Author:Carolyn Seaman

Date Published: 03/09/2013

Link: Baidu comes to Britain: new online marketing opportunities in China

Description: More and more frequently, we’re having conversations with clients about the opportunity in China. Seaman points out that, “for brands that are looking to grow their business in Chin, Baidu offers the best opportunity to do so.” Until recently, Baidu (China’s biggest search engine) had been almost impossible to crack for Western brands. But as this article explains, all that’s starting to change…. Still not an easy prospect, but definitely one to think about sooner rather than later.

How to build your first content marketing strategy

Author: Jayson DeMers

Date Published: 30/09/2013

Link: How to build your first content marketing strategy

Description: Content, content, content! A informative piece on the the increasing relevance of good quality content in response to the latest Penguin algorithm updates. The article goes through some fairly common practices but its does a nice job of explaining exactly why and what content matter’s most to a business’s customer base. Definitely worth a read if you are struggling with content ideas or reasoning behind the recent changes that Google has imposed on SEO.

How to Generate a Year’s Worth of Blog Post Ideas

Author: Jayson DeMers

Date Published: 06/08/2013

Link: How to Generate a Year’s Worth of Blog Post Ideas

Description: Another create article/resource for content from Jayson DeMers and let’s face it we all sometimes struggle for inspiration sometimes. So if you’re  stuck for blogging ideas, this article documents some obvious and not so obvious free resources that can be used to help you generate ideas for articles which will help you engage with your industry, no matter how big or small your business is – well worth a read!

Online Reputation Management (ORM): A Quick Guide

Author: Chuck Price

Date Published: 30/09/2013

Link: Online Reputation Management (ORM): A Quick Guide

Description: With us all currently enjoying the ‘ golden age’ of freedom of speech, brands must be aware of what people are saying about them online. This article goes into the foul play that can be associated with reputation management and some of the basic considerations that all enterprises must be aware of to ensure that their reputation is everything they want it to be online.

That British Gas Twitter Q&A car crash – some of the stand-out responses

Author: Joel Fothergill

Date Published: 18/10/2013

Link: That British Gas Twitter Q&A car crash – some of the stand-out responses 

Description: It got widespread coverage…. But it’s well worth taking a look at some of the funniest comments from the Social Media car crash that was British Gas’s #AskBG Q&A following its price hikes. Check out the hashtag on Twitter too for some other crackers.