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Google Trusted Stores: Why Trust Signals are Important for the Consumer

At Reload Digital we are always looking for new ways to improve our client’s campaign’s and we have recently been alerted by Google of the advantages of signing up to their Google Trusted Stores Initiative. This is currently only being rolled out in the US, but was trialed among a number of online e-commerce stores in the UK, in October.

The screen shot below illustrates the ‘trust’ element that being a part of Google Trusted Store’s network will allow you. As you can see – when a user hovers over an ad in the search engine ranking pages (SERPs) a box will appear showcasing positive reviews. With higher seller ratings generally meaning higher click through rates, this functionality would be a welcome addition to your ad extensions. These are what Google refers to as seller rating and they will show on AdWords text ads as well as Product Listing Ads.

Google Trust

All Google Trusted Stores will be able to provide shoppers with a performance summary that appears when they hover over the badge on a merchant’s website. The summary includes helpful returns, delivery, and customer support responsiveness metrics provided by a company that objectively measures the customer service experience by shopping anonymously at online stores.

Google Trust.1

We feel that being a certified Google Trusted Store will help add significant trust signals to your website/PPC campaign’s and hopefully help with increasing conversion rates (users making purchases).

Need convincing further? Check our the video below for the benefits in layman’s terms

[youtube]http://www.youtube.com/watch?v=FKXPeIeKYd8[/youtube]

We will be keeping tabs on this and will alert all clients and partners who would benefit from this as soon as more information is released as well as helping e-commerce stores set this up.