Category Archives: Social Media
How to get more Facebook followers for free!
Don’t worry, I am going to stick to the title in this article – there’s no big expense in these ideas. However, the first big myth about social media is that it is free. Well, the big myth is that … Continue reading
In 60 Seconds… Facebook Advertising
In the first in our series on monthly ‘In 60 Seconds…’ videos, Paul (Digital Marketing Consultant @ Reload Digital) takes on the topic of Facebook Advertising. Here is his quick guide to how Facebook Advertising and Ad Targeting works and … Continue reading
Facebook News Feed Ads – The Potential Impact
Much furore has already been kicked up around the news that Facebook is set to trial the allowance of adverts from any firm (whether you have ‘liked’ them or not) in people’s news feeds. But what does this really mean … Continue reading
How to Influence the Influencers
What social media offers a brand is the opportunity to create a buzz. Word of mouth is one of the most valuable forms of marketing – and social media enables it to spread like wildfire. A campaign that goes viral … Continue reading
Gain the Edge Over Your Competitors – A guide to the Facebook Newsfeed Algorithm
You may have noticed in your personal Facebook news feed that recent posts with a high level of engagement float towards the top, as do posts from people you interact with on a regular basis. There are reasons for this, … Continue reading
Facebook Demographics – Are Your Customers There?
A very common misconception is that Facebook’s 33 million UK users (that’s over 53% of the population!) are all teenagers and University students. As a result, businesses targeting older users have steered clear from featuring Facebook in their online strategy … Continue reading
Facebook Timelines for Businesses
Facebook began to roll out its new Timeline style profiles for personal pages towards the end of last year, and it was recently announced that in the coming weeks, remaining old-style profiles will become timelines, regardless of whether users opt-in … Continue reading
The Future of Social Media
As a marketing channel that is increasingly being utilised by businesses, what is the future of social media and what challenges do the channels themselves and businesses that use them face? Frictionless Sharing One certainty is that ‘frictionless sharing’ and … Continue reading
How to get more Facebook followers
With Facebook uses and users increasing rapidly, many businesses are dipping their toes in the water, thinking that if everyone else is there, they ought to be too. But it is very rarely a case of ‘build it and they … Continue reading
How To Manage Your Reputation Online
As the old saying goes, you only get one chance to make a first impression. And it’s a mantra that is doubly true for both individuals and businesses online. When a user has literally millions of other websites at their … Continue reading