Category Archives: SEO
Video SEO – Optimisation, Promotion & Strategy Made Easy
For some of you, video is already a crucial value proposition in the absence of a face-to-face service or is even a necessity for really showing off the benefits and functionality of your products. Others will have realised that video … Continue reading
Guest Blogging vs. Guest Contributions (…and the visual content revolution)
If you find this article interesting and useful please consider “tipping” the author by Liking, Tweeting or +1′ing! Muchos Gracias The fall of article spinning and content submission to sites such as ezinearticles.com and submityourarticle.com as a link building tactic … Continue reading
PR & Link Building
Link Building For PR Companies: Press Material for the Online World A guide to getting the most out of press releases for your client Both online and offline material can help with the exposure of your client’s online assets, such … Continue reading
Link Building in 2013
Links should only be built that will encourage traffic to flow through them – after all that’s what they were originally for. Alter your thinking and chase high-traffic sites rather than high-authority sites. Key Takeaways Only got a few minutes … Continue reading
4 Schweeet E-Commerce Marketing Tips
I won’t waste your time by writing a generic introduction into e-commerce marketing and SEO. I think Matt Cutts (Head of Webspam at Google) sums up the state of play with most e-Commerce websites with his exasperation in this Google … Continue reading
What is a Bounce? And why does it matter?
There’s a lot of ‘Geek Speak’ in digital land. And if you’re not fluent in it, it can make life horribly confusing. So: here’s a 60 second run-down of Bounce Rates and why they matter. A ‘Bounce’ occurs when a … Continue reading
Can Google’s New Algorithm Be Scammed?
As anyone with even a basic understanding of Google’s ranking processes will know, things change. Frequently. In its continual quest to provide the most relevant results for searchers, Google is constantly tweaking and updating the algorithm it uses to calculate … Continue reading
How To Write Web Content
Content is a highly important element of your website for both customers and search engines alike. Some good practices for main page and product page content are as follows: Main/Category Page Copy Keep it current and fresh: Having out-dated content … Continue reading
How To Maximise The Benefits Of Link Building
Link building forms a major part of successful SEO strategy and can help search engines view your website as being more authoritative for your optimised keywords. An effective way to increase the number of backlinks to your website is to … Continue reading
How Does Google Work?
We all know that typing a query into Google normally produces countless pages of results, with 10 carefully ranked suggestions on each page. But how does Google do this and what is involved in deciding which websites are most relevant … Continue reading