Category Archives: Online Strategy
12 Days of Christmas e-Commerce Strategies
If you run an e-Commerce store you should be ready for the upcoming busy festive period – Are you though? The following 12 ideas should inspire you to kick your online marketing into overdrive and put Santa out of business! … Continue reading
Why you need a content strategy
Yes – it’s an increasingly overused cliché, but when it comes to digital marketing, content really is king. Back in the day, simply having a website put you ahead of most of your competitors. And all you had to do … Continue reading
How to Influence the Influencers
What social media offers a brand is the opportunity to create a buzz. Word of mouth is one of the most valuable forms of marketing – and social media enables it to spread like wildfire. A campaign that goes viral … Continue reading
Traditional Marketing vs. Digital Marketing
Some business are whole-heartedly placing all their traditional marketing budget into digital marketing, whilst others are clinging on to what they consider familiar, tried and tested offline methods. But what should your business do? Here are the key considerations to … Continue reading
Facebook Demographics – Are Your Customers There?
A very common misconception is that Facebook’s 33 million UK users (that’s over 53% of the population!) are all teenagers and University students. As a result, businesses targeting older users have steered clear from featuring Facebook in their online strategy … Continue reading
The Future of Social Media
As a marketing channel that is increasingly being utilised by businesses, what is the future of social media and what challenges do the channels themselves and businesses that use them face? Frictionless Sharing One certainty is that ‘frictionless sharing’ and … Continue reading
How to get more Facebook followers
With Facebook uses and users increasing rapidly, many businesses are dipping their toes in the water, thinking that if everyone else is there, they ought to be too. But it is very rarely a case of ‘build it and they … Continue reading
How To Manage Your Reputation Online
As the old saying goes, you only get one chance to make a first impression. And it’s a mantra that is doubly true for both individuals and businesses online. When a user has literally millions of other websites at their … Continue reading
Why your New Year’s Resolution should be to get your online marketing in order.
2011 saw a huge amount of progress in the digital world, with a vast number of changes and developments being made across search engines, online advertising, social media and mobile. We’ve seen the introduction of Google+, Twitter advertising, a Facebook … Continue reading
Google Places Listings: What and Why?
According to Google, 97% of consumers use search engines to find local businesses. So there’s a great incentive to have a Google Places listing for your business. What Is It? A Google Places listing is a free, brief profile of … Continue reading